For the past one year My eCPM for adsense is moving southward and would like to know if thats the case for others as well.
Is it CTR or CPM? If its CTR then you should work on your placement and if its CPM then its Google not having good advertisers in your niche.
Its CTR but then I used to get the CTR doubled of what I am getting previously and I have not changed anything.
you did not change na that's the main problem you have to change everything regularly(i mean u have to post) then only you get traffic and your ctr goes down or maintain its standard
You got me wrong. My CTR has gone down but My content and traffic is on rise ad I have doubled my traffic but halfed my CTR
yes this is a regular story these days with most publishers. One main reason is advertisers are reducing their budgets. I would advise experimenting by blocking particular domains from adsense and see which domains pay the most
